2001: A Gif Odyssey

If there was a grand prize for “Most Work Done to Prove a Point” (and “Fanciest Name Ever”) Jean-Baptiste Henri Franck Cyrille Marie Le Divelec would be a contender. For 2001: A Gif Odyssey, the ad agency creator painstakingly chopped Stanley Kubrick’s 2001: A Space Odyssey into 569 tiny GIFs to find the breaking point of the so-called fair use doctrine. Fair use, as a reminder, is a legal principal that allows people to use copyrighted material for commentary, criticism, news reporting, scholarship or research. At the same time, it…

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